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OOMADS.com provides consulting and IT services to clients globally - as partners to conceptualize and realize technology driven business transformation initiatives.

OOMADS.com provides end-to-end business solutions that leverage technology. We provide solutions for a dynamic environment where business and technology strategies converge. Our approach focuses on new ways of business combining IT innovation and adoption while also leveraging an organization's current IT assets. We work with large global corporations and new generation technology companies - to build new products or services and to implement prudent business and technology strategies in today's dynamic digital environment.

 

Our Mission

To serve our customers in achieving their optimum Business needs through Innovation. The innovation in technology can be either in Execution or Maintenance of supportive processes like Applications, Marketing, Finance or Analytics. We have added more skills and managament innovation through Wharton's Management Programs. So doing business with us will help you to gain cutting edge services in an optimum way

Outdoors - An Overview:

Why Outdoors  |  Benefits of Outdoor Advertising  |  Designing Tips

ADVERTISING BEGAN OUTDOORS

 

Outdoor advertising is one of the oldest and purest forms of communication. From the earliest painted Roman and Egyptian walls to the latest video walls and laser projections in Times Square and Piccadilly Circus: It is a dynamic, exciting exterior medium.

“Maximum meaning, minimum means” captures the essence and the penetration of Outdoor Advertising.

The earliest forms of Outdoor Advertising is perhaps between 15th and 17th century when the Church and the State would affix posters on doors of churches to make announcements and proclamations.

According to historian Frank Presbrey the first hoarding for commercial advertising appeared around 1740 when a London based textile merchant secured permission from the city council to position his shop’s advertisement bill next to the official decrees at a fee- which was the first established fee for making proclamations. Later, in 1791 France permitted individuals to put up posters, on colored paper as black & white was the exclusive prerogative of the Government.

Other forms of advertising media have always resorted to outdoor to promote themselves. Press, Theatre, Cinema, Television do not regard outdoor as a competitor: even if they are over-whelmed by the inherent advantage of outdoor advertising and use it to reach a mass transit populace. Outdoor advertising grew significantly with the growth of cars and improvements of roads.

Outdoor is old yet new, it is the oldest medium yet as we are into the new millennium arguably the most dynamic. It is primitive and yet sophisticated.

 

WHY OUTDOORS ?                                                                                  Back to Top

In today's fragmented media world, outdoor advertising is the one answer to target mass audiences effectively.
People of all backgrounds and nationalities are spending more hours each day out of the home: commuting, working, shopping and socialising. This is particularly true of young, mobile people who are traditionally hard to reach with other forms of advertising.

With brands fighting for recall advertisers are committing larger budgets to the medium each year in order to deliver high impact displays in busy town and city centres throughout the world.

This trend illustrates the effectiveness of the medium in meeting a variety of communication needs. As a result, outdoor media commands an ever-growing share of all ad spend.


BENEFITS OF OUTDOOR ADVERTISING :                                                                                     Back to Top

  • More and more people are spending time outdoors. Further, people are spending greater time in commuting..
  • Delivers high frequency at each location.
  • Provides continuity of an advertising message throughout the booking period
  • Sustains name and image awareness.
  • Assures dominance in selected area(s).
  • Distribution can be selective or extensive.
  • Size is varied hence no size limitations.  
  • The media world is the most dynamic branch of advertising and outdoor is its broadcast medium.

DESIGNING TIPS:                                                                                                                         Back to Top

  • Simplicity. Keep the design, layout and copy simple.  
    1. Branding should be strong.  
    1. Convey the essence of the message.
    1. Keep the caption/copy short and crisp.
    1. Illustration, if any, must convey the entire story.
    1. Keep in mind that the viewing time is only a few seconds.
    1. Use legible typefaces (remember reading time is short and reading distances may be long).
    1. Use sufficient space between letters, words and lines (if any. Better still avoid number of lines). 
    1. Use balanced colour selection. Avoid using complementary colours in combination as they produce low visibility. Strong contrasts are recommended

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